I would say this: that capitalism wants genre, because capitalism needs to market, and marketing requires genre in order to sell things. This is especially true in bookstores (as I have said many times). There is genre in literature primarily because how else would anyone FIND a particular book. This tendency is always self- generating in a capitalist economy, I think, and it proceeds, without respite, into subdivision, and ever finer gradations of hair-splitting. But it has nothing to do with what it actually feels like to make things. One just wants to create, and to go wherever the creativity wants to go, and that intoxication of creativity is thrilling. So why just do the one thing?

Rick Moody in an interview with Electric Literature (via brighteryellow)

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