The Great Shift in Japanese Pop Culture
In five parts, how marginal subcultures took over a Japanese pop culture with no central core nor leading-edge.
Whether or not the country truly suffered something as dire as “lost decades” for the last twenty years, Japan has certainly seen a dramatic change in its social fabric since the bursting of the bubble economy in the early 1990s. Japanese incomes have plummeted since their peak in 1997. Meanwhile companies are shifting more and more job openings to “non-regular” and temporary positions, meaning fewer young workers can even get their foot in the door to future middle-class earnings. Few are confident about their future economic security.
Back when the Japanese economy was strong in the 1980s and even the mid-1990s, Japan arguably had the world’s most vibrant consumer culture. Now in the face of unemployment uncertainty and declining wages, consumers are cutting back, and in response, the marketplace has rapidly shifted from premium goods and services to supplying cheaper substitutes.
So what has this meant for Japanese pop culture? Consumer spending on culture has declined almost parallel to wage decreases, and most markets — music, publishing, fashion — started to slowly implode even before the Internet decelerated demand for analog goods.
The shrinking of cultural markets does not just mean less culture in Japan, however. The hollowing out process has had a distorting effect on the content of the actual culture being produced and distributed. As regular consumers exit the market and leading-edge consumers are forced back underground, “marginal segments” with highly concentrated buying power — particularly, the otaku, yankii, and gyaru — have taken a leadership position in setting tastes and trends. Over the course of this five-part series, we explain this process and also demonstrate the degree to which Japanese pop culture now caters to specific niche audiences rather than reflecting a “mainstream” set of values. Japan may have become the world’s first consumer market without a mass core — and this has significant implications for the future of its cultural exports.
President Obama, former President George W. Bush and First Lady Michelle Obama and visit the 9/11 memorial on September 11, 2011.
(Source: apsies)
How media clearly reflects the sexism and the racism we cannot see in ourselves.
I wanted my first-year film students to understand what happens to a story when actual human beings inhabit your characters, and the way they can inspire storytelling. And I wanted to teach them how to look at headshots and what you might be able to tell from a headshot. So for the past few years I’ve done a small experiment with them.
Some troubling shit always occurs.It works like this: I bring in my giant file of head shots, which include actors of all races, sizes, shapes, ages, and experience levels. Each student picks a head shot from the stack and gets a few minutes to sit with the person’s face and then make up a little story about them.
Namely, for white men, they have no trouble coming up with an entire history, job, role, genre, time, place, and costume. They will often identify him without prompting as “the main character.” The only exception? “He would play the gay guy.” For white women, they mostly do not come up with a job (even though it was specifically asked for), and they will identify her by her relationships. “She would play the mom/wife/love interest/best friend.” I’ve heard “She would play the slut” or “She would play the hot girl.” A lot more than once.
For nonwhite men, it can be equally depressing. “He’s in a buddy cop movie, but he’s not the main guy, he’s the partner.” “He’d play a terrorist.” “He’d play a drug dealer.” “A thug.” “A hustler.” “Homeless guy.” One Asian actor was promoted to “villain.”
For nonwhite women (grab onto something sturdy, like a big glass of strong liquor), sometimes they are “lucky” enough to be classified as the girlfriend/love interest/mom, but I have also heard things like “Well, she’d be in a romantic comedy, but as the friend, you know?” “Maid.” “Prostitute.” “Drug addict.”
I should point out that the responses are similar whether the group is all or mostly-white or extremely racially mixed, and all the groups I’ve tried this with have been about equally balanced between men and women, though individual responses vary. Women do a little better with women, and people of color do a little better with people of color, but female students sometimes forget to come up with a job for female actors and black male students sometimes tell the class that their black male actor wouldn’t be the main guy.
Once the students have made their pitches, we interrogate their opinions. “You seem really sure that he’s not the main character – why? What made you automatically say that?” “You said she was a mom. Was she born a mom, or did she maybe do something else with her life before her magic womb opened up and gave her an identity? Who is she as a person?” In the case of the “thug“, it turns out that the student was just reading off his film resume. This brilliant African American actor who regularly brings houses down doing Shakespeare on the stage and more than once made me weep at the beauty and subtlety of his performances, had a list of film credits that just said “Thug #4.” “Gang member.” “Muscle.” Because that’s the film work he can get. Because it puts food on his table.
So, the first time I did this exercise, I didn’t know that it would turn into a lesson on racism, sexism, and every other kind of -ism. I thought it was just about casting. But now I know that casting is never just about casting, and this day is a real teachable opportunity. Because if we do this right, we get to the really awkward silence, where the (now mortified) students try to sink into their chairs. Because, hey, most of them are proud Obama voters! They have been raised by feminist moms! They don’t want to be or see themselves as being racist or sexist. But their own racism and sexism is running amok in the room, and it’s awkward.
This for every time someone criticizes how characters of color and female characters of color especially are treated in text and by subsequent fandoms. It’s never “just a television/movie/book”. It’s never been ”just”.
(Source: letthetruthlaugh)
The National Setlist.
Matt’s first line prompts.
Paul Newman and Joanne Woodward photographed by John Engstead, 1961
Plaything by Wild Beasts
